Hi! I am a hands-on creative director and leader with over 15 years of experience building and growing consumer brands from the ground up.
I have led creative teams at both agencies and start-ups—launching physical and digital products, creating omni-channel campaigns, and building beautiful brands for high-growth businesses.
Previously, I was the creative director at ClassPass, the design director at Gin Lane, and the vp of creative at Prose.
Work at a Glance
For expanded work and case studies, please reach out at rbirla@gmail.com
What I do
I work with founders, small teams and early stage companies to advise, collaborate and execute on brand strategy, foundational brand creation, and creative execution.
Services
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• Brand strategy collaboration
• Creative consultation
• Organization & team design -
• Foundational brand building
• Campaign concepting & development
• Art direction
• Broadcast & production
• Digital advertising
• Copywriting collaboration -
• Visual identity
• Packaging
• Print & editorial design
• Retail & environmental design
• Brand systems & toolkits
• UX & product design collaboration